Ever since it being introduced as an officially designated holiday back in 1912, families have bestowed their mothers with Mother's Day flowers, cards and gifts to show their appreciation. In addition to making sweet gestures such as the tradition of making Mom breakfast in bed each year and spending quality time together, sending flowers has become more popular than any other gift as a gesture to show love.
Americans spend an average of $176.63 each year on Mother’s Day gifts and two thirds of shoppers buy flowers for their moms, according to the National Retail Federation.
Because it is held on the second Sunday in May, during the height of Springtime, many attribute the popularity of giving fresh flowers to the seasonality of the holiday. Additionally, flowers in general are seen by many cultures of a sign of fertility and life.
Besides this theory, it certainly helps the popularity of flower gifts that as a mostly universal manner, mothers around the world love receiving fresh flowers and displaying them around their home of office.
A popular way to send flowers that has gained in popularity in recent years with the launch of BloomsyBox is flower subscriptions. As subscription boxes of all kinds exploded in popularity as gift ideas--weekly or monthly subscriptions running the gamut from wine to makeup and including everything else in between--giving a regular flower subscription as a gift made perfect sense. Coming home to something special in the mail delivered on their doorstep each week or month is a constant reminder to the recipient of how much they mean to the gift giver.
Combining the concept of a regular subscription bon with flowers, BloomsyBox is unique in that they send weekly, bi-weekly or monthly subscription boxes from only sustainable, fair-trade flower farms around the world. By sourcing only the best and freshest flowers straight from these farms, BloomsyBox cuts out the middleman, thus delivering a fresher product, with all flowers being delivered no more than 4 days of being picked from the farm.